With gains across all categories, unit sales of print books rose 16.9% last week over the week ended December 5. Adult nonfiction and juvenile nonfiction led the way with increases of 19.7% and 19.5%, respectively. Barack Obama’s A Promised Land remained the top seller in the week, selling nearly 325,000 copies at outlets that report to NPD BookScan. Two newly released titles also contributed to the increase in adult nonfiction sales—Bag Man by Rachel Maddow sold over 46,000 copies and The Last Days of John Lennon by James Patterson sold more than 36,000 copies.
The National Retail Federation released its economic forecast for 2017, projecting that retail industry sales, which exclude automobiles, gasoline stations and restaurants, will grow between 3.7% and 4.2% over 2016. Online and other non-store/online sales, which are included in the overall number, are expected to increase between 8% and 12% .
“The economy is on firm ground as we head into 2017 and is expected to build on the momentum we saw late last year,” NRF President and CEO Matthew Shay said. “With jobs and income growing and debt relatively low, the fundamentals are in place and the consumer is in the driver’s seat. But this year is unlike any other – while consumers have strength they haven’t had in the past, they will remain hesitant to spend until they have more certainty about policy changes on taxes, trade and other issues being debated in Congress.
“Lawmakers should take note and stand firm against any policies, rules or regulations that would increase the cost of everyday goods for American consumers,” Shay said.
“Prospects for consumer spending are straightforward – more jobs and more income will result in more spending,” NRF Chief Economist Jack Kleinhenz said. “Regardless of sentiment, the pace of wage growth and job creation dictate spending. Our forecast represents a baseline for the year, but potential fiscal policy changes could impact consumers and the economy. It seems unlikely that businesses will notably increase investment until tax reform and trade policies are well-defined.”
“It is clear that online sales will continue to expand in 2017 and provide growth for the retail industry,” Kleinhenz said. “But it is important to realize that virtually every major retailer sells online and many of those sales will be made by discount stores, department stores and other traditional retailers. Retailers sell to consumers however they want to buy, whether it’s in-store, online or mobile.”