There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer publishing space. What often goes overlooked is that many B2B media companies have established substantial revenue streams from paid content and are just as eager as their B2C counterparts to grow this business line. B2B publishers do face a unique challenge in their paid content efforts. Historically, many, if not most, B2B publishers have offered their content to readers completely free of charge, made possible by the underwriting of advertisers. B2B publishers may need to train their audiences to have new expectations.
Futures fell as much as 1.2 percent in New York after adding 1.7 percent Friday. OPEC and its allies including Russia last week agreed to keep supply cuts in place and beefed up the extension with the inclusion of Nigeria and Libya. Executives from three of the biggest independent U.S. drillers said that while they won’t increase activity just because prices rise, they’ll still grow.
Oil has advanced for the past three months amid optimism that output cuts by Organization of Petroleum Exporting Countries and its partners are helping to balance the market. Yet U.S. rivals have been expanding their operations, with drillers adding two oil rigs to reach 749 last week, the highest level since late September, according to Baker Hughes.
“The OPEC deal will mostly work for non-OPEC,” said Eugen Weinberg, head of commodities research at Commerzbank AG in Frankfurt. “Even if OPEC delivers the cuts promised, and prices stay high long enough, the main result will be that U.S. shale adds on close to 1 million barrels a day of additional production.”
Pioneer Natural Resources Co., Parsley Energy Inc. and Newfield Exploration Co. said that, while they plan to grow, their emphasis will be on maintaining spending discipline and generating profit, rather than just boosting supply on higher oil prices. Pioneer plans to raise output to more than 1 million barrels of oil equivalent a day by 2026 from about 300,000 a day this quarter.
more at: https://www.bloomberg.com/news/articles/2017-12-04/oil-holds-gains-near-58-after-opec-vow-to-extend-output-cap