On With The Show: Macy’s Popular “Yes, Virginia The Musical” Returns With $100,000 In Grants

As part of Macy’s “Believe” campaign, schools and community groups across the country can apply to receive a $1,000 grant for their performance of the iconic holiday musical

Macy’s (NYSE:M) today announces the return of “Yes, Virginia The Musical,” which will hit local stages throughout the holiday season. Now in its fourth year as part of Macy’s annual holiday “Believe” campaign, the play’s script and score will be available royalty free, in addition to $1,000 grants awarded to the first 100 eligible schools and organizations that apply, now through September 18. For the first time ever, the grant program will be open to high school groups and non-profit community organizations, as well as past grant recipients who have put on the show in previous years. A comprehensive digital toolkit will be available to all interested schools at yesvirginiamusical.com, complete with helpful videos, an interactive script and production reference materials to help groups stage their magical performances.


“We have heard incredible feedback from participating schools across the country over the past three seasons,” said Martine Reardon, Macy’s chief marketing officer. “This year, we look forward to extending the grant program to include high schools and non-profit community organizations, which will continue to bring the uplifting story of Virginia O’Hanlon to life.”

The original musical is based on the true story of 8-year-old Virginia, whose curiosity about the existence of Santa Claus inspired her to write a letter to the “New York Sun” newspaper in 1897. The response became one of the most famous newspaper editorials of all time and served as the driving force for Macy’s annual “Believe” campaign. For the 2015 holiday season, Macy’s will collect letters to Santa at Believe stations in store and online, donating $1 for each letter received, up to $1 million, to benefit Make-A-Wish®, which helps grant the wishes of children with life-threatening medical conditions.

read more/source: http://phx.corporate-ir.net/phoenix.zhtml?c=84477&p=irol-newsArticle&ID=2076066

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