Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book is similar in style to traditional marketing catalogs, but with some twists. For example, no prices are listed. Shoppers have to go Amazon's website to find out how much the products actually cost. (This was reportedly done by design: The lack of published prices enables Amazon to change its pricing to stay competitive as the season heats up.) In addition, some of the featured toys come with a QR code, allowing readers to instantly scan and shop for more products. Readers can also scan the product images in the catalog with their Amazon app to get more information and add them to their shopping cart. Digital versions of the catalog are available on Kindle and in PDF form online. Click read more below for additional detail.
Keep Me Posted (KMP) today announced the launch of its campaign in North America. KMP is a global advocacy campaign working for the right of every consumer to choose, free of charge, how they receive important information from their service providers – on paper or electronically.
Overseen by Two Sides North America, the KMP North America campaign will focus on educating and challenging corporations that are removing consumer choice and charging fees for paper. The campaign will coordinate with KMP global campaigns already launched in several European countries and Australia.
KMP has also partnered with the Coalition for Paper Options, Consumer Action, Haven Neighborhood Services, Montana Organizing Project, National Consumers League, and The National Grange to form a coalition to protect the consumer’s right to choose between paper and digital communications.
Millions of North American consumers are currently disenfranchised by increased digitization and need to receive bills and statements on paper due to reasons such as: lack of internet access, digital abilities, and growing security concerns with online fraud. Others prefer paper for convenience and practical reasons.
Results of a 2017 Toluna consumer survey conducted in the U.S. indicated that 90% agree that they should have the right to choose how they receive communications (printed or electronic) from financial organizations and service providers. 83% agree they should not be charged more for choosing a paper bill or statement.
According to a study by the Pew Research Center in 2018, 50% of American senior citizens, 76% of those who have not completed high school and 55% of those living in households with an annual income under $30,000 did not have broadband internet at home. These numbers have increased since 2013 because of the cost of internet access.
In Canada, approximately 18% of households do not have access to fixed broadband Internet access services at the CRTC target speeds and 64.4% of families in the lowest income quintile (the 20% lowest earners) used the internet at home compared to a national average of 86.9% (CRTC, 2016 and 2017).
more at: https://twosidesna.org/US/paper-or-digital-keep-me-posted-north-america-launches-to-protect-the-consumers-right-to-choose/