"Mobile advertising as a whole is just fairly crappy," said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn't saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers' mobile sites haven't won many fans. Neither have the full-screen interstitial ads that can overtake a smartphone's screen while swiping between articles on many publishers' mobile sites, including the Times'. So the Times is doing away with them. "We're retiring at some point late this summer -- maybe early fall when we can run the last one that's already been sold -- we're retiring mobile interstitials. We're trying to move to a place where the less desirable mobile ad units, where we actually free our experience of them," said New York Times Chief Revenue Officer Meredith Levien. In place of the interruptive mobile ads, the Times is adopting a mobile ad format that's akin to Facebook's and Twitter's in-feed mobile ads.
Gregory J. Osberg, CEO of F+W Media, has announced today (June 7) that Penguin Random House’s bid to acquire the book-publishing assets of F+W Books has been selected as the winning bid following the sale process in the company’s chapter 11 case.
The bankruptcy court is expected to approve the bid at a sale hearing scheduled for Monday (June 10). The sale is expected to close before the end of the month.
In a statement issued by Penguin Random House to the news media, we read, “Penguin Random House has acquired the book-publishing assets in the United States and the United Kingdom of F+W Books, a division of F+W Media, in an auction held Thursday (June 6) by the U.S. Bankruptcy Court for the District of Delaware.
“F+W’s new titles and its backlist of more than 2,000 illustrated nonfiction books across a broad range of categories and brands will be published within Penguin Random House’s Penguin Publishing Group division.”
more detail at source: https://publishingperspectives.com/2019/06/penguin-random-house-wins-bid-to-buy-fw-medias-list/