Popular Science Sees Record Traffic and Newsstand Sales

Popular Science continued to expand its considerable audience reach in June, with an average monthly audience growth of 38% and an increase in unique visitors to PopSci.com of 32% year over year for June. This milestone comes on the heels of Popular Science’s March/April “Water” issue’s star performance on newsstands at 38.3% year over year. The magazine brand’s total audience grew 31.5% year over year, and ranks third among the top ten magazine brands (source: MPA).

“I’m extremely proud of the editorial team for all their hard work, which isn’t going unnoticed by Popular Science’s readers,” says Gregory Gatto, Senior Vice President, Managing Director, Bonnier Corporation. “The team has really concentrated on delivering print, digital and social products that are smart, timely, and unique.”

This accomplishment arrives with the fourth issue under the direction of Popular Science’s Editor in Chief Joe Brown, who has guided the editorial team through a transition of the print product, redesigning the look of the magazine, and choosing to target a single topic per issue.

“We’re really excited, of course—because these results come from focusing on quality above all else. We love our readers and we’re so grateful for their support,” says Brown. “We look forward to continuing to deliver fun, fascinating stories that get people fired up about our amazing world.”

In addition to delivering a single-topic print product, PopSci.com has seen considerable growth not just in visitors to the site, but also in the quality and utility of the stories. Pageviews were up 58% year over year in June, powered by practical, timely and informative pieces like Kendra Pierre-Louis’ “Here’s How You Can Actually Stop Climate Change” and Sara Chodosh’s “Everything You Never Wanted to Know About How Ticks Hunt You (And How to Avoid Them)” (Source: Adobe Analytics).

As one of America’s oldest and most trusted magazines, Popular Science has spent a century and a half bringing readers the most amazing innovations and discoveries. From thought leaders to skeptics, from digital natives to print devotees, Popular Science’s audience is as diverse as the stories in and on our pages. And we all have one thing in common: a boundless sense of wonder. Established in 1872, Popular Science is published by the Bonnier Corporation. Bonnier Corp. is one of the largest consumer-publishing groups in the United States, and is the leading media company serving passionate, highly engaged audiences with more than 30 special-interest magazines and related multimedia projects and events.
http://www.bonniercorp.com/popular-science-sees-record-traffic-and-newsstand-sales/

Related Posts

The New York Times Company Acquires Serial Productions and Forms a Strategic Alliance with “This American Life”

The New York Times Company announced that it would acquire Serial Productions, the company that produces the groundbreaking “Serial” podcast. In addition to the acquisition, The Times also announced that it had entered into an ongoing creative and strategic alliance with “This American Life” that will enable it to continue to collaborate on long-form audio stories with Serial Productions and to collaborate on marketing and advertising sales with The Times. The terms of the transaction were not disclosed. Serial Productions is a team of audio’s best and most successful long-form journalists and narrative storytellers led by Julie Snyder, Sarah Koenig and Neil Drumming. Each episode of “Serial’s” first season was downloaded 20 million times on average and is credited with igniting the current podcast boom. “This American Life” is the iconic, long-running, weekly public radio program, founded by host and executive producer Ira Glass.

Grainger Announces Agreement to Sell E&R Industrial Sales, Inc.

Grainger announced the sale of E&R Industrial Sales, Inc. to Paradigm Equity Partners, a Los Angeles-based private equity firm. E&R Industrial became a subsidiary of W.W. Grainger, Inc. in 2013. "We are excited about this next stage of growth with Paradigm Equity Partners," said Jason D'Souza, President, E&R Industrial Sales, Inc. "E&R Industrial is firmly committed to a smooth transition for our customers, suppliers and team members." Grainger will continue to serve customers with maintenance metalworking products, services and expertise while focusing on its core business of maintenance, repair and operating (MRO) products and services. Customers will continue to have access to E&R's assortment when purchasing through Grainger, while E&R customers will have access to Grainger's MRO-leading assortment when purchasing through E&R. Details of the agreement were not publicly disclosed.

Walmart Bringing the Convenience of Drone Delivery to 4 Million U.S. Households in Partnership with DroneUp

We continue to expand our delivery operations to help customers get the items they need when they need them, and it’s been an exciting journey. From Express delivery, where customers can have items delivered to their doorsteps in as little as two hours, to InHome, where they can get those orders placed right into their refrigerators, we’re proud to offer customers multiple options that help them save time and money. One solution we’ve been working on over the last year is delivery via drone. Today we’re announcing we’ll be expanding our DroneUp delivery network to 34 sites by the end the year, providing the potential to reach 4 million U.S. households across six states – Arizona, Arkansas, Florida, Texas, Utah and Virginia. This provides us the ability to deliver over 1 million packages by drone in a year.
Back To Top
×Close search
Search