Even in the era of “there’s an app for that,” our largely tech-first culture is reclaiming timeless analog elements. Today the Paper & Packaging – How Life Unfolds® campaign unveils a new limited-edition print publication, Pod Papers Magazine, bringing podcasts to life in a way that has never been done before – in print. Complimentary copies of Pod Papers will be available exclusively in store at Barnes & Noble locations nationwide while supplies last. “Our culture, though increasingly digital, is in the midst of a moment of reflection. For many, turning digital into analog is helping fuel inspiration and creativity,” observes Mary Anne Hansan, president of the Paper and Packaging Board. “Pod Papers is our answer to this cultural moment – it’s meant to be pored over and become a keepsake.” Click Read More below for additional information.
Print service providers don’t always mail what they produce for their clients, but when they do, they must be clear about the rules and regulations administered by the U.S. Postal Service. Generating mailings (or even designing mailings) without considering the mailing requirements can blow the client’s budget, cause delivery delays, or depress campaign results. In severe cases the postal service might even reject the mail. Help clients get the most from their investments in printed and mailed communications and generate worry-free mail by being informed about mailing requirements.
Move update is the USPS’ regulation aimed at decreasing the volume of mail that requires forwarding, disposal, or returning to the sender. Besides diminishing the ROI on a mailing campaign, undeliverable as addressed (UAA) mail increases expenses for the USPS and delays deliveries. Mailers have choices about how they go about conforming to the move update regulation. The Postal Service approves of three methods:
1.Address Correction Service – This address correction method is accomplished post-mailing.
2.NCOA Link – Pre-mailing address correction is accomplished via NCOA Link.
3.Ancillary Service Endorsements – Endorsements printed on the mailpieces or encoded in the intelligent mail barcode tell the postal service what to do with UAA mail.
In-Home Dates can Fluctuate
Timing is important. Clients want assurance of when their marketing mail will be delivered but predictability isn’t always easy. In-home dates are obviously important when promoting a sale or an event, but multi-channel campaigns also rely heavily on when direct mail arrives in consumer mailboxes.
1.Informed Visibility (IV) – Intelligent mail barcodes printed on mailpieces and on pallets and other mail containers allow the USPS to track the progress of mail as it moves through the delivery network.
2.Drop Shipping – Instead of entering all the mail for a national campaign at their local postal facility, mailers can truck the mail (at their expense) to sectional center facilities (SCF’s) nearest the delivery addresses.
much more at source: https://www.piworld.com/post/postal-regulations-print-providers/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2019-08-13