After completing its purchase of Rodale Inc. last week, the Hearst Corp., which announced the deal in October, quickly turned around and sold Rodale's trade book publishing assets to Penguin Random House. Terms of the acquisition, which involves more than 2,000 backlist titles and 100 frontlist books, were not disclosed. With the purchase, Rodale Books’ adult nonfiction titles will be released under the Rodale Books imprint. It will become part of the Crown Publishing Group, and will be an imprint of its Illustrated and Lifestyle division, comprised of the Harmony, Ten Speed Press, and Clarkson Potter publishing programs, overseen by Aaron Wehner, senior v-p of the unit’s imprints. Diana Baroni, v-p and editorial director of Harmony Books, will oversee Rodale Books. Click Read More below for additional information.
The Postal Regulatory Commission (PRC) yesterday approved the Postal Service’s request for an average 2% increase on market dominant products, ruling that the numbers were in line with price cap regulations.
Forever stamp prices will remain the same, at 49 cents, but pre-sorted letters and postcards will go up 2.4% when the new rates take effect on April 26.
The price of single-piece, machinable, metered letters will increase half a cent to 48.5 cents. In addition, USPS will raise the single-piece additional ounce price for letters from 21 to 22 cents and the single-piece postcard price from 34 to 35 cents. The first ounce price for single-piece flats remains at 98 cents.
The PRC also approved a workshare discount increase—from 18.3 to 19.2 cents—on automated five-digit flats, as well as continuation of discounts for upcoming promotional programs for business mailers.
A three-cent rebate on Business Reply Mail and Courtesy Reply Mail will be returned to mailers who participated in the Earned Value Reply program in 2014; newcomers will get a two-cent rebate. A promo encouraging use of innovative methods will provide a 2% discount on mail including such technologies as near field communication (NFC) or augmented reality (AR), and a 2% discount will be given to mailers using dynamic or variable color in marketing messages.
USPS declined to take its annual price cap adjustment in January, awaiting the outcome of its appeal to keep the 4.3% exigent price increase on a permanent basis. That decision, however, is still forthcoming from the D.C. Court of Appeals.