The mood at the recent City and Regional Magazine Association Annual Conference in Denver was upbeat and cautiously optimistic that business was improving with much of the focus on new business development. Here are some of the ways that city and regional publishers are driving new revenue for their businesses. Nonprofits can equal big profits for publishers while providing greater reach and access to new donors for the charitable organizations. Through special issues, custom publishing, and events, publishers are developing mutually beneficial opportunities to partner with local nonprofits. Custom publishing is enjoying a renaissance for those who are pursuing these opportunities, but not many are. There didn’t seem to be a lack of interest, but a lack of resources for some crews who are already spread thin. Interest in digital advertising is growing quickly. Clients mostly recognize the need to modernize their marketing efforts; only they don’t have the reach, infrastructure, or knowledge of how to use email, mobile, social media, or the web to create a complete multimedia campaign. This is where a magazine can leverage its expertise and reach. Personalization and getting to know your audience is key. The push is toward researching your customer base via tools like Epsilon’s Abacus data-mining, or HubSpot’s Marketing Automation based on behavioral intelligence of audience lists. Another point made at the annual conference was that while it’s true that direct mail in the sense of bulk impersonal mailings might be dead, good old-fashioned snail mail is still the most successful way to grow your subscriber base.
The Postal Regulatory Commission today released its Fiscal Year 2018 Annual Report to the President and Congress. The report provides a summary of the main activities undertaken by the Commission throughout the year. By law, the Commission is required to submit an annual report to the President and the Congress concerning the operations of the Commission, including the extent to which regulations are achieving the rate-setting objectives of the Postal Accountability and Enhancement Act of 2006. The Commission must also include in the report an estimate of the costs incurred by the Postal Service to provide certain services.
The Commission had a number of significant accomplishments in Fiscal Year 2018. In addition to reviewing and approving planned rate changes for Market Dominant and Competitive products and new product proposals, and formal complaint adjudication, the Commission continued its work on the 10-year review of the system for regulating rates and classes for Market Dominant products. The Commission also completed its thorough analysis of the institutional cost requirement for Competitive products and ultimately issued final rules on January 3, 2019, adopting a formula-based approach to annually calculate Competitive products’ appropriate share of institutional costs. Moreover, the Commission further took an active role in certain international postal policy matters and provided its views to the State Department on Universal Postal Union proposals on rates and classifications for Market Dominant products.
The complete report of the Commission’s activities throughout Fiscal Year 2018 is available on the Commission’s website, www.prc.gov.