Postmaster General Brennan Highlights How Digital Dimensions are Taking Mail to New Heights
Postmaster General Brennan described innovations transforming the capabilities of mail by adding a digital dimension to the consumer experience. These included Informed Delivery, which allows residential customers to see a mobile preview of their mail, and provides businesses with a new way to engage consumers and extract more value from their investment in mail. “More than 2,000 mail senders are now using Informed Delivery to entice consumers toward a website, a coupon, or to open an app or connect directly with a business,” said Brennan. “This is a powerful offering that moves the mail recipient closer to making the purchase.” “Today, there are more than 16.4 million registered users of this powerful digital channel, and we are committed to growing our user base to 40 million customers by the end of 2020,” said Brennan. “We will also expand our Informed Delivery offering by including package integration – this will provide a powerful new means of engaging for both package senders and recipients.” Click Read More below for additional information.