Gap Inc. announced that Weddington Way, a social shopping platform for wedding parties, will join the company. Weddington Way built a digital first, data driven shopping destination distinguished by a virtual showroom that fosters communication and coordination across geographically dispersed bridal parties. The online boutique features exclusive bridesmaid dresses and a curated selection of wedding party gifts, which ship to customers globally. Weddington Way remains based in San Francisco and will continue to operate under the leadership of founder Ilana Stern, who will report to Sebastian DiGrande, executive vice president, strategy and chief customer officer for Gap Inc. Terms of the transaction are not being disclosed, and the deal does not have a material impact for the company.
by Sara Guaglione
Last year, print magazine ad spend fell by over $400 million, but that did not stop 134 new print magazines launching in 2017.
Reported print magazine ad spend by the top 50 marketers fell from $6.5 billion in 2016 to $6.1 billion last year, according to the MPA – The Association of Magazine Media’s annual Factbook released in June. That’s a 6.4% drop, according to new analysis by WWD.
The top three marketers in print magazine ad spend last year were L’Oreal SA, Procter & Gamble Co. and Pfizer Inc.
MPA noted on Wednesday that while the data shows Pfizer did spend less in print advertising in 2017 compared to the year prior, full ad spend numbers from data and marketing consultancy Kantar shows that Pfizer’s ad spending decreased overall — not just in print.
more at source: https://www.mediapost.com/publications/article/323335/print-magazine-ad-spending-fell-more-than-400-mil.html