Today, American Trucking Associations recognize the 7.3 million trucking industry employees who make valuable contributions to safely moving America’s freight. National Truck Driver Appreciation Week is being held nationwide this week, September 11-17. “Those who work in the trucking industry or personally know a truck driver understand the important work that these men and women do on the road each day,” said ATA President and CEO Chris Spear. “Truck drivers are safe, dedicated individuals who help provide our daily goods and I hope the public celebrates and thanks all 3.5 million of them during National Truck Driver Appreciation Week.” The trucking industry, which provides one out of every 16 jobs in America, moves more than 70.1% of the nation’s total freight tonnage. Further, more than 80% of U.S. communities rely exclusively on trucking for delivery of their goods and commodities – providing access to 21st century products to both remote rural communities and urban centers. click Read More below for additional informaion
by Sara Guaglione
Last year, print magazine ad spend fell by over $400 million, but that did not stop 134 new print magazines launching in 2017.
Reported print magazine ad spend by the top 50 marketers fell from $6.5 billion in 2016 to $6.1 billion last year, according to the MPA – The Association of Magazine Media’s annual Factbook released in June. That’s a 6.4% drop, according to new analysis by WWD.
The top three marketers in print magazine ad spend last year were L’Oreal SA, Procter & Gamble Co. and Pfizer Inc.
MPA noted on Wednesday that while the data shows Pfizer did spend less in print advertising in 2017 compared to the year prior, full ad spend numbers from data and marketing consultancy Kantar shows that Pfizer’s ad spending decreased overall — not just in print.
more at source: https://www.mediapost.com/publications/article/323335/print-magazine-ad-spending-fell-more-than-400-mil.html