Operating revenues in the first quarter were $1.5 billion compared to $1.4 billion in the first quarter of 2014, an increase of 4.9 percent year-over-year. Growth of 85.1 percent in Digital Segment revenues, helped by the acquisition of Cars.com and strong organic growth at both Cars.com and CareerBuilder, fueled the increase. Broadcasting Segment revenues were up 3.8 percent due to higher retransmission revenue offset, in part, by the absence of Olympic and political spending in the quarter. Publishing Segment revenues were 8.8 percent lower in the quarter reflecting, in part, the absence of $37 million of revenue associated with USA Weekend, Gannett Healthcare Group, Apartments.com and a commercial printing operation as well as a significant year-over-year decline in the UK exchange rate. On a pro forma, constant currency basis, Publishing Segment revenues were down 5.2 percent, a sequential improvement from fourth quarter 2014 year-over-year comparisons on the same basis.
by Sara Guaglione
Last year, print magazine ad spend fell by over $400 million, but that did not stop 134 new print magazines launching in 2017.
Reported print magazine ad spend by the top 50 marketers fell from $6.5 billion in 2016 to $6.1 billion last year, according to the MPA – The Association of Magazine Media’s annual Factbook released in June. That’s a 6.4% drop, according to new analysis by WWD.
The top three marketers in print magazine ad spend last year were L’Oreal SA, Procter & Gamble Co. and Pfizer Inc.
MPA noted on Wednesday that while the data shows Pfizer did spend less in print advertising in 2017 compared to the year prior, full ad spend numbers from data and marketing consultancy Kantar shows that Pfizer’s ad spending decreased overall — not just in print.
more at source: https://www.mediapost.com/publications/article/323335/print-magazine-ad-spending-fell-more-than-400-mil.html