2007 was the year the catalog nearly faced extinction. The newly passed Postal Accountability and Enhancement Act was not yet in force, and the Postal Service used its old powers to levy a crippling price increase on catalog mailers. Within three years some 7,000 catalogs ceased publication and mail volume took a nose-dive from 25 billion pieces a year to under 4 billion. The reason: Catalogers had little to no juice on Capitol Hill. At yesterday's annual forum of the American Catalog Mailers Association, which was born out of that troubling time, its chairman cautioned catalogers not to be lulled back to sleep and surrender the foothold they've secured on the Hill. “We face a [postal] board of governors inclined to capitulate to increases across all classes of mail. With the Marketplace Fairness Act, we're outgunned and outfunded by Amazon and Walmart,” GiftTree.com president Martin McClannan (below) told the group. “Look for causes and opportunities to get involved. The industry was asleep in 2007, and it's incumbent upon us to remain awake, remain vigilant, and the easiest way to do that is to have some engagement [with legislators].”
The Pew Research Center released the results of a survey this week that signal more hardship for print publishers. Some 76% of respondents between the ages of 18 and 49 who read the news — rather than watch or listen to it — prefer to find that news online.
Of those 50 and older, 43% preferred the web as opposed to print.
In addition, three times as many 18- to-49-year olds who watch and listen to the news preferred to gather that form of news online too, rather than those over 50.
The study marked a healthy uptick in readers turning to the web for news since 2016. Just two years ago, 49% of respondents over 50 who preferred to read the news preferred printed paper, while 32% preferred to go online.
The results of the Pew study revealed that 47% of American prefer to watch the news as opposed to other forms overall — a number that has held steady since 2016. There are also a growing number of consumers who rely more than ever on the web.
The study was conducted from July 30 to August 12 of this year and polled 3,425 members of Center’s nationally representative American Trends Panel.