It was only last year that a whopping 86 percent of U.S. consumers expressed the desire of having a choice for how they receive important information from the companies they do business with. For critical correspondence such as bills and statements, the overwhelming majority want the option of paper or electronic delivery, and the ability to control their preferences. But as consumers trapped in the digital divide have pleaded for communications choices and relief from punishing paper fees, more and more companies have prioritized digital-first approaches to conducting business including how they send legal notice of account, tacking on new charges along the way. It might have been easy for some demographics and geographic regions to overlook this important issue, having taken for granted the luxury, convenience and complacency of a digital world where everything always just works amazing in a click.
Led by big gains in the juvenile categories, unit sales of print books rose 9.9% in the week ended May 9, 2020, over the comparable period in 2019, at outlets that report to NPD BookScan. Juvenile nonfiction posted a 44% increase in unit sales over the week ended May 11, 2019. While My First Learn-to-Write Workbook by Crystal Radke remained #1 in the category, selling more than 21,000 copies, a new title landed in the second spot: Engineer Academy: Space by Rob Colson sold just under 14,000 copies in its first week. Print unit sales rose 21% over 2019 in juvenile fiction. The One and Only Bob by Katherine Applegate landed in the second spot on the category list, selling almost 27,000 copies in its first week. Oh, the Places You’ll Go! by Dr. Seuss stayed in the top spot, selling nearly 30,000 copies. The adult fiction category had a good week, with print unit sales up 15.6% over 2019.
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