Generally overlooked by the world of fashion, portly men now have a sartorial resource all their own -- at least in Japan. Mr. Babe, which bills itself as the country’s first fashion and lifestyle title “by chubby men, for chubby men,” hit the newsstands back in October with a cover price of $5.50 and a mission of helping a growing (get it?) cohort of Japanese men find clothes that not only look good but actually fit. The magazine’s debut issue featured style-savvy American comedian Jack Black on the cover. Its graphic style will be familiar to anyone who has perused edgy Asian magazines targeting niche audiences, with lots of white space offsetting “can’t miss it” blocks of text, and English words and phrases sprinkled occasionally throughout. Content covers not only fashion and grooming but lifestyle topics like romance and health.
With all major categories posting gains, unit sales of print books jumped 18% in the week ended June 27, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. The YA nonfiction category had the biggest increase over the week ended June 29, 2019, with unit sales skyrocketing 111.6%. The increase was led by Stamped: Racism, Antiracism and You by Jason Reynolds and Ibram X. Kendi, which sold more than 30,000 copies, a 145% increase over the week ended June 20. The adult nonfiction category also had a big increase over 2019, with John Bolton’s The Room Where It Happened selling more than 221,000 print copies in its first week, making it the #1 title overall for the week.