Bauer Media, Pacific Magazines and NewsLifeMedia unite to launch a campaign to promote the magazine medium and drive newsagency sales. The campaign, from The Magazine Publishers of Australia (MPA), is the first of its kind and will see three national newsagent promotions launch over a period of three months to drive newsagency sales for the most popular categories: weeklies, home and food. “This industry first campaign is an invaluable opportunity for newsagents to position themselves as the magazine outlet of choice for customers, and is part of our ongoing commitment to strengthening the competitiveness of this channel,” says MPA executive chairman, Mary Ann Azer.
Kelley Holmes, a 25-year veteran in publishing, acquires the B2B assets of PrintingNews.com, Printing News, Inkjet’s Age, and Wide-Format & Signage from Endeavor Business Media for an undisclosed amount. The team will be retained.
“The printing industry is an incredibly dynamic field redefining itself by extending into multiple industries including signage, textiles, industrial and decorative printing with amazing personalization and cross-platform opportunities. The combination of print and online publishing is a powerful tool in any marketers plan and this 90-year-old brand will continue to be on the forefront of creating engaging content within these markets and others to help executives thrive well into the future”, said Kelley Holmes. “We have some exciting plans to announce soon that will secure a much stronger print presence in the very industry where print happens every day.”
“I’m very happy we were able to work this out. Kelley has invested so much of her career in these publications it seemed appropriate that the next chapter would be hers to write,” said Chris Ferrell, CEO of Endeavor Business Media.
“The relationships Kelley has cultivated over the last 25 years are invaluable and secure PrintingNews.com as the premier source for news in the printing space,” said Rebecca Flores, Managing Editor of PrintingNews.com.
“I am pleased and excited that the Printing News Brands, so rich in history in the printing industry will continue to lead the market in providing the latest information in our growing and expanding industry. I look forward to helping these brands grow even more,” said Paul Zimmerman, National Accounts Manager at PrintingNews.com.
For more information about Printing News offerings visit www.PrintingNews.com.