Quad/Graphics (NYSE: QUAD) (“Quad”), a leading marketing solutions provider, announced today that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage™ sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue.
To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation.
Product sampling is an important marketing strategy in the United States, accounting for $34 billion in marketing spend in 20161. In addition:
• 81% of consumers agreed that experiencing a product increases their comfort level when purchasing2.
• 94% of households stated that sampling is a good determining factor of product effectiveness3.
• 92% of consumers surveyed reported they bought a product after trying a sample4.
“Product sampling, when combined with an integrated marketing strategy, is among the most effective ways to convert a prospect into a buyer,” says Brian Hickey, Senior Vice President of Sales for Quad/Graphics. “The challenge to creating an effective sampling program is managing costs, increasing scale and ultimately driving ROI. Our PromoPage™ carrier – along with our other PromoProducts™ solutions – addresses those challenges, delivering products to highly targeted audiences along with relevant content, which creates more powerful and memorable advertising campaigns.”
Quad/Graphics’ PromoProducts™ sample delivery solutions are designed to effectively deliver product samples of all types in publications, catalogs and direct mail; for in-store distribution; or as a package stuffer or as a handout.
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