Somewhere along the way, Sussex-based Quad/Graphics Inc. began doing more than just printing magazines. It happened before the company started inserting virtual reality viewers in the Sports Illustrated swimsuit issue and developing plans to help clients get branded VR viewers inserted into magazines. It was also before Quad built a $200 million packaging company and added offerings for in-store displays. When Quad took over the creative work for Cabela’s and placed its employees on-site at Dick’s Sporting Goods and L.L. Bean, it had already happened. Convincing 50 online retailers to print physical catalogs was about more than just adding volume. Suddenly, Quad was investing in digital marketing and video placement companies and analyzing data on marketing campaigns. Somewhere along the way, Quad/Graphics became more than just a printer, but for Joel Quadracci, the transformation is a continuation of what the company has previously done. click Read More below to continue
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”) today announced that it has made a strategic investment and entered into a long-term partnership with the dtx company (“dtx”), a leader in the direct-to-consumer economy. dtx is announcing a new direct-to-consumer ecosystem, UNBOX, which helps consumers directly discover and access brands, and helps brands get direct control over their customer relationships, customer acquisition costs, and customer data. Through this partnership, Quad will support their multichannel ecosystem through data-driven, connected experiences.
Quad’s capabilities seamlessly span from concept creation, to print and production, through distribution of content to consumers’ homes, experiences and devices. This uniquely connected platform helps multichannel customers in the direct-to-consumer space achieve faster customer acquisition and scale.
Quad can help direct-to-consumer brands acquire and retain customers by:
– Creating personalized, multichannel customer experiences through better use of data.
– Uniting the speed of online media and the proven ability of offline media to increase response rates and drive traffic.
– Getting to market faster by efficiently creating, producing and distributing content to consumers’ homes, experiences and devices.
– Maximizing their return on marketing investment through the use of a uniquely integrated marketing, communications and production platform.
“We’re tremendously excited to announce this strategic investment and long-term partnership with dtx and UNBOX. We share a common vision for supporting the next generation of great brands and the direct-to-consumer economy,” said Joel Quadracci, Chairman, President & CEO of Quad. “We are the ideal marketing partner for these brands as we can help them create personalized, multichannel programs that accelerate their business, efficiencies and outcomes.”
“Today’s consumers want instant and direct access to brands, and direct-to-consumer brands want instant and transparent access to consumers in an environment that allows them to manage their brand, customer acquisition costs, and data. With Quad’s help, we can provide an ecosystem that is a matchmaker, not a middleman,” said Tim Armstrong, Founder + CEO of the dtx company and UNBOX. Armstrong formed dtx in February 2019. He was formerly the CEO of Oath and AOL, and held leadership roles at Google.
The strategic investment and long-term partnership with dtx is another example consistent with Quad’s 3.0 strategy to accelerate commerce and create a more vibrant, connected world.
Quad has been making strategic investments over the past few years to transform the Company into a marketing solutions partner, including the hiring of high-level marketing talent, partnering with Rise Interactive through a controlling ownership interest, and acquiring Ivie & Associates in 2018 and Periscope in January 2019 to strengthen Quad’s overall integrated services offering.
Quad solves its clients’ most complex marketing and process challenges by finding a better way to engineer fast, quality, connected experiences. This is referred to as Colorful Engineering.