Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. According to a new study from Distil Networks, roughly one-third of all online ad spending gets hijacked by fraudulent ad schemes using bots -- automated programs that interact with online ads to (for example) generate fake click-throughs. The figure is based on a survey of 138 publishers and advertisers asked to estimate what proportion of their Web traffic and campaign spending was captured by fraudsters. The study cites data showing that 22.7% of all Web traffic was due to “bad bots,” rising to 32% of traffic for online publishers.
Readerlink Distribution Services, the country’s largest book distributor to mass merchandisers, has significantly increased its presence in the book creation business by acquiring the Baker & Taylor Publishing Group and Baker & Taylor Marketing Services U.S.
Under the agreement, which closed late Friday, Readerlink takes ownership of B&T’s 504,000 sq. ft. Indianapolis distribution center, as well as BTPG’s general offices in San Diego and its editorial offices in Ashland, Ore
The publishing operations include the imprints Silver Dolphin, Thunder Bay, Canterbury Classics and Portable Press. Those imprints,which publish about 500 titles annually, will continue, though Readerlink said it will soon re-brand the publishing operation as Printers Row Publishing Group. The services arm, BTMS which specializes in distribution to warehouse clubs, will be changed to Readerlink Marketing Services.
Readerlink said no office, distribution center, or operational changes are planned, and that “all of the current management and employees of the acquired businesses are joining the Readerlink team.” Sydney Stanley, executive v-p and general manager, will continue to lead the newly acquired B&T businesses, reporting to Michael Hesselbach, executive v-p and chief marketing officer of Readerlink. In addition, Tyler Meinerding, director of operations, will continue to oversee the Indianapolis distribution center, and will report to James Shriver, Readerlink’s v-p of operations.
Most of the assets in the deal were bought by B&T from Advance Marketing Services in 2007 following the bankruptcy of AMS. B&T paid about $76 million.