R. R. Donnelley & Sons Company (Nasdaq:RRD), a leader in providing multichannel communications, announced today that it will showcase its expansive portfolio of direct response communication products, services and solutions at &THEN, the Direct Marketing Association’s annual event, October 4-6 at the Boston Convention Center in Boston, Mass. The &THEN event is designed to deliver the latest global marketing experiences for data-driven digital marketers. RR Donnelley will feature tools that help to improve customer engagement, increase customer loyalty and elevate direct response ROI.
“With today’s always-connected consumer, brands need breakthrough campaigns that capture attention, encourage desired behavior and build new levels of customer loyalty,” commented Dan Thornton, Senior Vice President of RR Donnelley Response Marketing Services. “Our broad suite of multichannel direct response solutions can help brands create the personalized, highly relevant communications that lead to meaningful customer experiences and better bottom lines.”
RR Donnelley’s interactive booth will highlight its suite of dynamic, cross-channel products along with its solutions that help brands create personalized, high-impact campaigns. From personalized direct mail, magazines and catalogs, to variable video emails and augmented reality, to in-store point-of-sale, RR Donnelley offers unique capabilities that synchronize and optimize communications across virtually every channel.
Also noteworthy, RR Donnelley will be showcasing its unique attendee credential solution for the &THEN event by embedding its CustomWave RFID technology into every custom-printed attendee badge. The marketing applications of this cutting-edge printed electronics technology and its distinctive production capabilities will be demonstrated in RR Donnelley’s booth.
“This is an excellent opportunity to share RR Donnelley’s extensive portfolio and demonstrate how we help create communications that are personal and relevant. We help our customers craft a precisely tailored experience that speaks directly to the individual,” said Dan Knotts, RR Donnelley’s Chief Operating Officer. “By managing data we create breakthrough communications for our customers, bringing pieces to life in new and unexpected ways. Our solutions unlock virtually limitless potential for our customers’ direct response campaigns.”