SAIC’s Customizable Campaign Brochure

By Amanda Ashman, HOW Design

We are all about celebrating our most recent In-House Design Awards winners leading up to the release of the Winter 2016 issue of HOW magazine in which all of the winners will be featured. (Speaking of the issue, we know you’re going to LOVE it. Be sure to get your subscription to be the first to see the printed issue in your mailbox in November, or grab a copy from Barnes & Noble Dec. 13!)

This week we’re taking a closer look at merit-winning work from the Office of Institutional Advancement at the School of the Art Institute of Chicago (SAIC).


A Conversation-Sparking Campaign Brochure
After launching a $50 million capital campaign, the leadership at SAIC needed a brochure that would accomplish two main goals: spark conversations and serve as a “leave-behind” for meetings with prospective donors. The piece needed to illustrate SAIC’s leadership in educating artists, designers and scholars, while also highlighting the world-renowned faculty and remaining flexible enough to include new faculty and alumni stories throughout the multi-year campaign.

What we love most about this brochure is the customization allowed for each potential donor. “This visually and tactilely engaging brochure includes a semi-transparent front pocket for story cards featuring the work of alumni, students and faculty members who benefit from donations,” says the creative team. “These cards can be produced throughout the campaign and are curated to match the individual interests of potential donors.”


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