Apple has always been known for putting a huge focus on the environment, and over recent months the company has not been shy about its initiatives. At its press event last month, Apple dedicated stage time to detailing its environmental efforts. Now, Apple looks to be bringing its environmental focus to its retail stores. In a note sent to retail employees and obtained by 9to5Mac Apple has announced that it will be moving away from the iconic plastic drawstring Apple Store bags in favor of new paper bags made out of 80 percent recycled materials. In the note, Apple says that the change will occur on April 15th, but adds that if stores still have plastic bags in stock, they should use those first before switching exclusively to the new paper bags. Apple also tells employees to first ask if the customer would like a bag before giving them one, again looking to limit the number bags that it uses to begin with. The new bags are said to come in medium and large sizes.
Six in ten (62%) European consumers say they would be willing to put their money where their mouth is and pay more for food products that contain less plastic packaging. A similar number (59%) say they sort and recycle more than they did five years ago.
When offered a choice between two packaging options for the same quality of product, a huge majority across Europe – nine in ten respondents (91.5%) – said they would choose the packaging with 85% less plastic. When asked if they would pay a 12½% premium for this reduced-plastic packaging option, 62% of respondents said they were willing to do so.
These are just some of the results emerging from new research from DS Smith, Europe’s leading sustainable packaging company, published today. The findings are the outcome of a specially-commissioned survey of 3,395 respondents across DS Smith’s key markets of Belgium, Germany, Poland and the United Kingdom that took place in July 2019 which sought to understand consumers’ attitudes and habits on packaging, recycling and waste management.
Respondents in Belgium were most price sensitive, where just over half (54%) said they’d be willing to pay more, whereas Poles were most willing (72%) to pay for less plastic in their packaging. The British and Germans were closer to the European average, with 60 and 63% respectively saying they’d pay more.
more at: https://www.dssmith.com/packaging/about/media/news-press-releases/2019/11/six-in-ten-europeans-willing-to-pay-more-for-reduced-plastic-packaging