When retail giant Amazon jumped into meal-kit delivery last summer, it was the clearest signal yet that consumer convenience is the new North Star for products and services across all categories. From consumer packaged goods (CPGs) going online to personal care brands and retailers exploring subscription models, the industry is now further investing in e-commerce by embracing a new "last mile" to reach consumers. So, if our first interaction with a product takes place on our front porch instead of in a store, how does that change how we choose brands and develop preferences? One of the greatest challenges for emerging retail models is that consumers buy products without seeing them first. It's crucial to consider what a leap of faith it is for a consumer to buy a product sight unseen. A retailer's success is contingent on the notion of trust among the consumer, the brand and the retailer; yet trust is hard to build and easy to lose. In this new marketplace with so much upside and an equal amount of risk, how can brands establish sustainable competitive advantage? Click Read More below for additional information.
Smurfit Kappa is making significant progress in its journey towards becoming a fully sustainable and circular business, according to its latest Sustainable Development Report (SDR) which was published today.
The packaging leader reached a number of key milestones throughout 2018 including the launch of its Better Planet Packaging initiative which seeks to reduce packaging waste by creating more sustainable packaging solutions through design, innovation and recycling capabilities. The initiative sparked a huge amount of interest from customers keen to replace non-recyclable materials with paper-based packaging.
An ambitious new set of sustainability goals was unveiled having met or exceeded previous targets ahead of their 2020 deadline. Smurfit Kappa has had a long-term commitment to making real and measurable progress against its five strategic sustainability priorities of forest, climate change, water, waste and people.
While Smurfit Kappa’s paper-based packaging is renewable and recyclable, the paper production process itself is energy intensive. Good progress was made again on its target for climate change with the company reporting a relative reduction in fossil CO2 emissions by 29% compared to its baseline year, 2005. Smurfit Kappa has focused on energy efficiency and the use of renewable sources of fuel such as biomass, where feasible.
The report also contains several stories from communities which Smurfit Kappa is supporting to contribute to their economic and social development. The aim is to keep generating wellbeing and improvement in areas vital for the future, such as education and income generation.
Other highlights in the report include Smurfit Kappa’s continued listing on the FTSE4Good, Euronext Vigeo Europe 120, STOXX Global ESG Leaders and Ethibel’s sustainable investment register.
Tony Smurfit, Group CEO, said: “Today’s report outlines the progress that Smurfit Kappa continues to make in sustainability. As leaders in sustainable packaging, we have a responsibility to address the challenges that face the environment and society today. “Through our Better Planet Packaging initiative we have committed to using our strength in design and innovation to guard against waste.”
Steven Stoffer, Group VP Development at Smurfit Kappa, added: “This report is evidence of our industry-leading transparency and demonstrates how Smurfit Kappa is making progress in supporting the UN’s 2030 Sustainability Development Goals.
“For Smurfit Kappa, sustainability is not only about mitigating climate change and reducing inefficiency. For packaging to be truly sustainable, it must be produced and designed in a sustainable fashion and be biodegradable within a relatively short time after multiple uses. Paper-based packaging is uniquely positioned to do this.”