REI Co-op opens first Alabama store in Birmingham on October 4, invests $20,000 in local outdoor community
REI Co-op will open its first store in Alabama in Birmingham on October 4. Located at The Summit, REI’s new, 20,000-square-foot store will bring quality outdoor gear, experiences and expertise to the state's largest city. REI Birmingham will also offer personal outfitting services that allow customers to connect with REI experts to get the gear they need for their next adventure. “We are thrilled to connect our Alabama members to the outdoors in a community as incredible as Birmingham,” says Lilah Williams, REI Birmingham store manager. “Whether it’s hiking, camping or mountain biking, we’ll offer the best gear for the activities our members already love, and expertise for those who want to try something new.” In addition to outdoor gear, REI Birmingham will also offer a range of programs to connect people to a life outdoors. A national leader in outdoor experiences and education, last year, the co-op helped more than 375,000 people across the country get outside and be inspired to lead an active lifestyle through a wide range of classes, tours and events.