Staples Won’t Open Doors on Thanksgiving Day

And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day.

I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege!

I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black Friday crowds is all relatively new. But it appears Staples’ announcement may confirm something we already kinda figured out: Shopping in stores on Thanksgiving Day is for the birds.

“We want our customers and associates to enjoy Thanksgiving their own way,” said Demos Parneros, president, North American stores and online, Staples, in a press release. “On Thanksgiving Day, customers can shop from home on Staples.com and then continue their shopping in stores starting at 6 a.m. on Black Friday.”

Back at the turn of the 21st century, Kmart began opening its doors on Thanksgiving Day, and no one batted an eyelash. But when several other retailers finally followed suit in 2013, consumers complained that retailers were greedy, and not letting their exploited employees have the most sacred day on the Christian calendar off to be with their families (By the way, isn’t that what Christmas is for, and isn’t Easter an even more sacred Christian holiday?).

But the additional store openings have been justified by retailers, who claim they were losing store sales to Amazon.com and other online retailers, since the Interwebs aren’t closed on Thanksgiving Day. However, these same retailers also have ecommerce sites, and have taken advantage of turkey-stuffed mobile shoppers who’ve taken advantage of online deals before slipping into sweatpants and enjoying some pumpkin pie.

Macy’s Inc. CEO Terry Lundgren told The Street last November that his stores have opened earlier and earlier on Thanksgiving Day since its initial 2012 opening because it’s “what his customers say they want.”

But as more stores report that Thanksgiving Day sales are cannibalizing their Black Friday sales, and as more stores get ecommerce, mobile commerce and omnichannel savvy, we’ll probably see brick-and-mortar retailers give way to their online channels… and the protesters.
http://multichannelmerchant.com/news/week-review-2-02102015/

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