Books-A-Million is trying to increase brand loyalty with two new omnichannel marketing campaigns celebrating customers. During the month of April, the retailer will host Customer Appreciation Month. The campaign kicks off with Educator Week on April 4 and wraps up with Geek Week, which will offer Stars Wars events and comic book giveaways. “Books-A-Million has great customers and we are excited to have an entire month dedicated to giving them these special events and giveaways,” said Misty Fontenot, SVP of operations for Books-A-Million. “From Star Wars fans to teachers, Customer Appreciation Month truly has something for all of our customers. We strive to give them the best and Customer Appreciation Month is a part of that.”
Stein Mart, Inc. (NASDAQ: SMRT) today reported that its comparable stores sales for the nine-week period ended January 5, 2019 decreased 3.3 percent on a shifted basis, which compares to the nine-week period ended January 6, 2018. Results reflect lower store traffic partially offset by higher average unit retail and digital sales growth of 20 percent.
“Holiday sales were below our expectations, with traffic impacted by changes we made to our holiday marketing strategy,” said Hunt Hawkins, Chief Executive Officer. “Notwithstanding our holiday sales, fiscal 2018 operating results will be significantly better than last year.”