For those in the magazine and catalog printing and publishing segments, the past year has been nothing short of dynamic. Although there has been considerable consolidation and downsizing, these trends have opened up doors to other possibilities that are being embraced by printers and publishers alike: niche publications are on the rise and catalogs have evolved to tell their own story. Traditionally, magazines were driven by mass-market titles that could appeal to a wide audience, David Pilcher, VP of sales and marketing at Freeport, Ohio-based Freeport Press, explains. The industry has recently seen a shift in the types of titles that are seeing the biggest growth, he says, and its niche titles that are leading the march into 2018. “This year, we’re seeing publishers offloading many of these big titles,” he says. “Some are calling it chaos. We don’t see it that way. We see a definite trend toward niche titles, with viable business models that take advantage of a more selective consumer base.” Click Read More below for additional information.
Sun Chemical’s online support platform, SunSupportOnline.com, has been enhanced with mobile-friendly capability.
Available to U.S. and Canadian customers, the mobile-friendly platform features an easy to navigate user interface which includes the ability to view order history, re-order product from a personalized product catalog, and check shipment status of open orders. The new platform is also available to French and Spanish speaking customers.
“Increasingly customers want to interact via their mobile devices to improve productivity – either to check their order history, track a shipment or reorder common products while on the go,” said Penny Holland, Vice President of Marketing, North American Inks, Sun Chemical. “They just need a quick, mobile-friendly solution to answer their questions and support their needs. We’re pleased to enhance our online platform for customers with mobile capability to better meet their needs and further enhance their experience with Sun Chemical.”
Existing customers can sign up online at SunSupportOnline.com. The process will require registration and verification by Sun Chemical.