Many designers tend to think of colors as something that have only a purely aesthetic impact. However, colours are actually a vital component of the psychological impact of your design on users. Colors send a message without being overt and can thus determine buying choices. It only takes 90 seconds for a person to form an opinion about your product, and it’s estimated that up to 90 percent of that opinion is based on colors alone. Since colour is often the first thing users notice, it has a huge impact on their thoughts. Color is a part of the language that designers use to communicate with their users. Having an understanding of color psychology is a key aspect of creating color palettes that increase conversion. In this article, I want to share practical tips on how to use colors to increase your conversion rate. Click read more below for more of the article.
When, in 2006, Ken McNerney and his partners bought the Miamisburg, Ohio, printing company that today operates as Think Patented, they knew that the thought process behind the acquisition would have to take them beyond basic printing and mailing.
“We never believed that print was dying,” McNerney, CEO and managing partner, says. “But we realized that if all you are going to be is a printer, you would struggle.”
Acting on that insight, Think Patented charted a straight path into the realm of omnichannel and multichannel marketing: a challenging but growth-driving specialty where other printers — but not necessarily all printers — can achieve their own measures of success.
McNerney’s intuition was spot on. Today, marketers who buy printing probably won’t be content to deal with shops that have nothing to offer except printing. For print service providers with additional capabilities, on the other hand, the opportunities can be abundant.
more at source: https://www.piworld.com/article/swimming-channels-offering-multichannel-marketing-services/