Targeting Millennials Requires Good Content Marketing (

Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best.

An overwhelming 84% of the group born between 1980 and 2000 distrust traditional advertising, according to a study by the McCarthy Group. Instead, Millennials want to learn about brands through meaningful content and referrals: informative posts, narratives that spark social media conversations, and endorsements from trusted friends, family members, celebrities, and “micro-influencers.”

Millennials are building careers, starting families, and amassing buying power. By 2020, these independent thinkers are expected to spend more than $1.4 trillion annually, according to Accenture. Moving beyond the homes and advertising culture of their parents, they are spending on brands that capture their imaginations and win their trust.
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