Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best.
An overwhelming 84% of the group born between 1980 and 2000 distrust traditional advertising, according to a study by the McCarthy Group. Instead, Millennials want to learn about brands through meaningful content and referrals: informative posts, narratives that spark social media conversations, and endorsements from trusted friends, family members, celebrities, and “micro-influencers.”
Millennials are building careers, starting families, and amassing buying power. By 2020, these independent thinkers are expected to spend more than $1.4 trillion annually, according to Accenture. Moving beyond the homes and advertising culture of their parents, they are spending on brands that capture their imaginations and win their trust.
more at source: https://www.pubexec.com/article/targeting-millennials-content-marketing/