A new study from Verizon indicates retailers are facing new cyberattack trends. According to the 2019 Verizon Data Breach Investigations Report (DBIR), 97% of 234 analyzed cyberincidents in the retail industry (139 with confirmed data disclosure) were financially motivated. The remaining 3% were committed for fun or espionage purposes. One of the biggest developments tracked by the DBIR is a movement away from “card present” attacks on physical card payments. POS compromises represented 6% of retail incidents in 2018, compared to 63% in 2014. The percentage of incidents represented by payment card skimmers fell to 3% from 6% in the same time period. However, cyberattacks involving web applications comprised 63% of incidents in 2018, compared to 5% in 2014. Privilege misuse increased to 10% of incidents from 3% in the same time period. This shows that hackers are clearly shifting their attention to e-commerce payment applications, as opposed to physical POS or card reader systems located in a store or attached to a gas pump. Click Read More below for additional information.
Google and other tech companies reportedly are continuing to seek revisions that would make California’s landmark privacy law more friendly to marketers.
The law, slated to take effect next year, gives consumers the right to learn what personal information has been collected about them by companies, have that information deleted, and prevent the sale of that data. The current bill’s definition of “personal information” includes data that could potentially be linked to individuals — including data used for ad targeting, such as persistent identifiers, browsing history and IP addresses.
Although the measure was passed and signed into law last year, California legislators can still amend the bill. The deadline for doing so is September 13.
Tech companies are aiming to convince the California state house to revamp the law so that it allows companies to continue to collecting data for targeted advertising when users opt out, according to a Bloomberg report based on “documents and the people familiar with the negotiations.”
more detail at source: https://www.mediapost.com/publications/article/340292/tech-companies-renew-push-to-weaken-california-pri.html