During the early days of the COVID-19 crisis, many printing companies scrambled successfully to be designated as essential businesses. For the future of many of these businesses, this was a life or death move — a valiant effort to protect both the business and the jobs therein. As the crisis has developed over the past few months, numerous companies have proven how truly essential they are to the communities they serve, providing capabilities, expertise, and a lifeline for other businesses. Here are a few ways PSPs are supporting their local communities — both during this crisis and well beyond. 1. Finding the Way - Addressing the need for social distancing, and to apply order to what, before the crisis, was a free-form shopping experience, many PSPs with wide-format printing capabilities are producing floor graphics urging social distancing, specifying “one way” in retail aisles, and signifying spacing in check-out or register queues. 2. Creating Functional Barriers - One of the ways the world of retail shopping has changed due to the COVID-19 crisis is the creation of barriers between customer and cashier.
This week, we’re highlighting how a creative, high-tech solution can be applied to an everyday classic — the tri-fold. The team at GLS/NEXT Precision Marketing in Minneapolis was hosting a very special event — they were bringing in world-class marketing speaker and best-selling author Andrew Davis to inspire their guests.
So, they needed an invitation that would generate lots of buzz. By using an HP Indigo digital press, plus hyper-variability and personalization technology, the invitations actually became wearable! You’ll have to watch to see how it works. We think you’ll love this week’s tech-savvy mailer!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.