R.R. Donnelley & Sons Company announced the launch of Acuity by RRDTM, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns pre-production, at a fraction of the price and time. As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting to identify the best-performing direct mail concepts. This enables marketers to understand projected response rates before investing time and money in a large-scale campaign. Marketers today need to base more decisions on data-driven analysis. Acuity by RRD’s proven approach answers those needs to deliver: •Cost reduction – by identifying the best-perceived offer, thus eliminating production costs spent on underperforming mail pieces •Reduced time to results – by determining the creative execution that will generate the best return in as little as four weeks •Enhanced targeting – by evaluating creative variables based on mail sorting and response behavior, combined with demographic and attitudinal data •Dynamic testing – by evaluating multiple features against alternatives within a controlled environment. Click read more below for additional detail.
Komori America and KOMCAN Inc. announced that The Ellis Group, an Ontario-based packaging services company, has installed an eight-color Lithrone GX40 (GLX840) press equipped with full UV and logistics capabilities. The Ellis Group chose the press for its speed, waste reduction and robust inspection system that ensures defect-free printing.
Serving clients in food, beverage, confectionary, pharmaceuticals, and nutraceuticals, the new Komori press makes it possible for The Ellis Group to further expand its capabilities to deliver faster turnaround times, exceptional print quality for high-end packaging and greater operational efficiencies in the pressroom.
“We are very excited to add this amazingly efficient press to our Pickering, Ontario, plant, which is our first Komori at this location,” said Cathie Ellis, president, The Ellis Group. “I am especially thrilled about the advanced technology of the Lithrone GX40. It is very important for us to be able to control quality and if there is an issue, we can correct it on the spot. This press offers unprecedented automation, cutting-edge digital controls and an array of special features that meet the needs of package printing. We are so gratified to be the first in North America to have this technology to offer to our customers.”
The 41-inch press is equipped with Komori’s fully automatic non-stop feeder and delivery, an essential component to high productivity in packaging production. This high-speed press handles a wide range of stock from 8-pt. to 40-pt. board and features a PQA-S sheet inspection and color control system especially critical for the packaging markets. Installed on a 36-inch raise, the sophisticated press and logistics system are ideal for maximizing paper handling and fast job turnaround.