Shutterfly, Inc. announced the appointment of Greg Hintz as President, Lifetouch. Greg’s transition from Senior Vice President of Corporate Development for Shutterfly Inc. into the role of President, Lifetouch is effective immediately. “I’m thrilled to place such a strong leader in this critical role,” said Ryan O’Hara, president and chief executive officer of Shutterfly, Inc. “As an instrumental partner in the transformational acquisition of Lifetouch and having led our integration efforts over the past year, Greg is deeply immersed in the Lifetouch business and culture, and will be poised for a seamless transition. Additionally, Greg is a unique combination of business builder and business leader, both of which are significant to the ongoing growth and success of Lifetouch, and make him the right executive to drive the business forward.”
The Magnolia Journal, an extension of Joanna and Chip Gaines’s Magnolia brand and published by Meredith Corporation (NYSE: MDP; Meredith.com), has a total audience of 5,585,000 and an adult median household income of $110, 867, ranking 13th of all titles measured, according to the fall 2018 study from market research firm GfK MRI. The study also revealed that The Magnolia Journal’s audience commands a predominantly female audience of 4,780,000. These results mark the first time the quarterly publication with a rate base of 1.2 million has been measured by MRI’s biannual study.
“The strength of these numbers is a testament to the power and vitality of this brand,” says President of Meredith Magazines Doug Olson. “Joanna and Chip have clearly struck a chord with a highly desired audience.”
Having been launched in the fall of 2016 as a newsstand-only title with an initial run of 600,000 copies, The Magnolia Journal now has a cover price of $7.99. Since Mark Josephson took over the brand as publisher last year, The Magnolia Journal has won major new business from Café Appliances, Clinique, Dodge, Garnier, Google Nest, Heinz, Hillshire Farms, Maybelline, Neutrogena, Prudential and Target, among others.
The Magnolia Journal continues to evolve and grow as a brand, with fresh content from Joanna Gaines that provides unique and actionable ideas for home projects and décor, tips for outdoor living and gardening, and ways to celebrate holidays and everyday gatherings with family, friends and food.
In addition to its strong subscriber base, The Magnolia Journal continues to be available for purchase at several major U.S. retailers, Magnolia Market in Waco, Texas, and magnoliamarket.com.