In continuing with the company’s growth and diversification strategy, The Marek Group announced today the acquisition of Wauwatosa, Wis.-based Wunderlich, Pearson & Tetzlaff Inc. Established in 1998, WP&T is a full-service marketing and merchandising agency specializing in the industrial technology and food and beverage industries.
Bob Pearson, President of WP&T said he and his partners specifically sought out The Marek Group as an ideal suitor to take his business forward. “We have worked with The Marek Group for many years, and truly felt that our clients would benefit greatly from Marek’s focus on marketing software, technology, and world class manufacturing and distribution. It’s just a great fit for our employees and our customers.”
The Marek Group’s acquisition of WP&T will provide additional expertise to its global sourcing team, enhancing The Marek Group’s full-service marketing software, services, and manufacturing business. The Marek Group’s CEO Fuzzy Marek says the acquisition is in alignment with the company’s continued focus on product and service expansion. “WP&T brings best-in-class offerings for retail merchandising and marketing supply chain management solutions — both of which are growth areas for our business. Their professional staff and strong global partnerships will provide significant value for our customers.”
Company President and Chief Visionary Officer, Tami Marek-Loper agreed. “Our ability to service large multi-national corporations with marketing software on the front end through to Omni-channel delivery of content on the backend has been a game-changer for us. The WP&T acquisition immediately enhances these offerings.”
The Marek Group has acquired several companies in recent years as it has diversified from its core commercial printing, fulfillment and direct marketing business. Recent acquisitions include Minneapolis-based software company Brandspring Solutions; direct marketing firm Publisher’s Diversified; promotional products and branded merchandise company CPI Promotions; and now marketing and merchandising agency WP&T. The Marek Group has added more than 50 employees in these new service segments since 2012.