The Mr. Magazine 2017 Manifesto: Make Magazines Great Again

2016 RIP. The year that fake news challenged, and in some cases, overcame real news. 2016 showed me, a professor of journalism, how biased media can be in this digital age we live in. However, as a firm believer in the necessity and importance of journalism, the type of journalism that goes beyond just providing content, but rather the kind that creates experiences with its dual audience: readers and advertisers.

Magazines, my area of study and love, are here to remind us that they and, the ones who create them, are much more than content providers; they are journalists first, marketers second and they create and curate in order to engage that dual audience. The only way to create a great magazine for the advertisers is to create a great magazine for the readers.

And that is why Mr. Magazine’s 2017 mantra is “Make Magazines Great Again.”

But how do we do that when they’re already a wonderful platform for reputable information and great entertainment? We amplify and affirm the great characteristics magazines have. Magazine makers need to toot their own horns, announce to the masses at large that magazines and their many brand extensions are here to stay.

In short, we need to make magazines great again in the minds of our audiences first and then advertisers and retailers will follow suit. The Mr. Magazine 2017 Manifesto is my honest look at what magazine makers and those in and around the industry can do to achieve that edict.

So, join me if you will, celebrating this year’s Mr. Magazine Manifesto:

Make magazines great again: Magazines are much more than content. Magazines are created and curated journalism. They are integrated and collaborative experiences among editor, publisher, advertiser, printer, distributor and reader. To make magazines great again, make the magazine experience great again.

Digital is NOT heaven for print: A magazine that says it is folding its print edition and moving to pure digital is no longer a magazine and chances are it will not only be gone from sight but also from mind. If a magazine can’t survive in print, none of its magazine media will survive. It’s easier to let the magazine go rest in peace than placing it on digital-life support.
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