Cision, a software company dedicated to merging public relations initiatives with overall marketing efforts, today announced it has purchased PRNewswire for $841 million. Cision CEO Peter Granat (above) told Direct Marketing News the acquisition was in line with the company's mission to serve communications professionals from influencer discovery to engagement to campaign analysis. “We are serious about building a comprehensive platform to help our clients manage the entire communications, social media, marketing, and communications workflow,” Granat said.
For the first time, Time Inc. (NYSE:TIME) catapults into the top ten digital audiences of online media properties demonstrating that the company continues to grow reach and engage audiences, according to comScore’s latest monthly US multi-platform report for December 2016.
“The demand for Time Inc.’s trusted content across platforms and devices is larger than ever,” said Rich Battista, President and CEO of Time Inc. “Our consistent growth speaks to the power of our iconic brands and their ability to capture audiences.”
The report shows that the Time Inc. Network US reached 128.8M total monthly UVs (+13% YoY) in December 2016, including 101.8M UVs who visit Time Inc. via mobile devices every month (+23% YoY). Additionally, about 78.8M (+14% YoY) unique visitors visited exclusively from mobile devices. Mobile visitors represent 79% of Time Inc.’s total digital audience with a reach of 52% among all Mobile internet users.
The Time Inc. Network US ranked #10 among the top media properties for total digital UVs and #9 among the top media properties for total mobile UVs. The company has recorded consistent growth over the last 18 months, since it exceeded 100M monthly UVs in March 2015.
more at: http://www.timeinc.com/about/news/press-release/time-inc-joins-top-ten-for-the-first-time-on-comscore-monthly-multi-platform-audience-report/