CohereOne’s 2019 Catalog and Integrated Marketing Summit was a tremendous success, generating energy and enthusiasm, and fostering new connections, among the nearly 300 retailers, industry influencers, and marketing partners in attendance. As usual, the Summit’s program offered rich and diverse content, oriented towards influencers and decision makers in retail organizations: • John Edelman (Design Within Reach), Renee Thomas Jacobs (BuyAutoParts.com) and Jon Nordmark (iterate.ai) – all highly skilled CEOs – underlined the critical importance of responding to the disruptive and transformative forces impacting the business decisions of all retailers. • Kevin Fried (Head of Industry - Retail, Google) and Ross Kramer (CEO, Listrak) emphasized the necessity of delivering integrated, data-driven marketing campaigns, and offered key insights and instructions on “how” to do it. • CohereOne’s Pre-Conference Intensive sessions offered deep dives regarding direct mail, digital and social media marketing. Click Read More below for additional information.
Publicis Groupe has struck a deal to acquire data-driven marketing agency Epsilon for $4.4 billion.
Epsilon is a major player in people-based precision marketing in North America, with approximately 9,000 employees, including 3,700 data scientists and 2,000 Bangalore-based technology delivery members. Last year the company generated $1.9 billion of net revenue, 97% in the U.S.
With Epsilon at the core, Publicis claims it will now become the first player to offer a “unique end-to-end service” that will result in enhanced growth of its existing businesses while opening up new opportunities.
This will happen in primarily three categories, according to the company. On the creative side, Epsilon assets will enable the Groupe to further adapt real-time context with customers. On the media side, the connection between Epsilon’s data sets and Publicis Media’s touchpoints will build consumer IDs, segment audiences and maximize media-buying ROI by more accurately measuring and optimizing campaigns in real-time.
more at: https://www.mediapost.com/publications/article/334497/publicis-groupe-agrees-to-acquire-epsilon-for-44.html