As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, marketers need to tailor email frequency based on individual engagement and preferences. While most marketers do understand the importance of not over-emailing subscribers, many still stick with this outdated practice. However, receiving too many emails from a brand is one of the biggest drivers of subscriber dissatisfaction, as highlighted by a recent survey from Yes Lifecycle. If this isn’t reason enough to consider adjusting your email send frequency, here are four more reasons that prove the case that less is more: Click Read More below for additional detail.
Publicis Groupe has struck a deal to acquire data-driven marketing agency Epsilon for $4.4 billion.
Epsilon is a major player in people-based precision marketing in North America, with approximately 9,000 employees, including 3,700 data scientists and 2,000 Bangalore-based technology delivery members. Last year the company generated $1.9 billion of net revenue, 97% in the U.S.
With Epsilon at the core, Publicis claims it will now become the first player to offer a “unique end-to-end service” that will result in enhanced growth of its existing businesses while opening up new opportunities.
This will happen in primarily three categories, according to the company. On the creative side, Epsilon assets will enable the Groupe to further adapt real-time context with customers. On the media side, the connection between Epsilon’s data sets and Publicis Media’s touchpoints will build consumer IDs, segment audiences and maximize media-buying ROI by more accurately measuring and optimizing campaigns in real-time.
more at: https://www.mediapost.com/publications/article/334497/publicis-groupe-agrees-to-acquire-epsilon-for-44.html