Unit sales of print books declined 7% in the week ended Nov. 13, 2016, compared to the similar week last year, at outlets that report to Nielsen BookScan. For the second week in a row, sales fell in all four major categories. In both the adult nonfiction and juvenile nonfiction segments, unit sales fell 9%. Both segments suffered from difficult comparisons to a year ago, when sales of adult coloring books were heating up ahead of the holiday buying crush. In the week ended Nov. 15, 2015, the 100 bestselling titles sold 816,144 copies total and included 14 adult coloring books. In the comparable week in 2016, six adult coloring books were in the top 100 adult nonfiction bestsellers, and those 100 books sold a total of 611,333 copies. In the juvenile nonfiction segment, in the week ended Nov. 15, 2015, the 100 bestselling books sold a total of 329,795 copies, helped by four adult coloring books (two by Johanna Basford sold a combined 40,000 copies). click Read More below for additional detail
In the last eight days, there have been stories in the Wall Street Journal, Slate, the New York Post, on MSN.com, CNBC.com, and even in the Jewish Journal reporting that Charmin has introduced its Forever Roll.
The innovation from Procter & Gamble’s venerable brand holds so much toilet paper it could last a “typical” person two or three months, according to the company.
The Forever Roll comes in two sizes. Kayleigh, a customer service rep who shows up for online chats on the Charmin Forever website, told me a one-user household roll is about 8.7 inches in diameter (as opposed to the typical five-incher you probably use now). A multiuser roll has a 12-inch diameter.
These days, when you order online, the “starter kit” comes with a stainless steel pedestal toilet paper holder.
Media reviews for the Forever Roll are mostly all thumbs-up.
Gabriella Paiella, writing for New York magazine’s The Cut, enthused: “As far as silly millennial-targeted marketing goes, this is pretty spot on — we live alone in small rentals because we can’t afford to buy real estate, we’re constantly working so we have limited time to run errands, and we LOVE using the bathroom.”
Her piece was titled “I Love And Support The Giant Toilet Paper Roll for Millennials.”
Other, calmer stories have also appeared in USA Today and the New York Daily News.
more at source: https://www.mediapost.com/publications/article/336783/trending-pgs-toilet-paper-that-goes-on-and-on.html?edition=114152