By 2020, millennial spending in the U.S. is projected to reach $1.4 trillion annually, accounting for 30 percent of total retail sales. While the impact of the millennial generation has long been talked about, most retailers have yet to adapt to meet the needs of this increasingly influential audience. Millennials are defined by more than just their age. To truly understand millennials, retailers must take into account what differentiates them from other generations, their shopping habits, and their growing influence in an evolving retail environment.
This year has been rocky for the $800 billion trucking industry.
After a raucous 2018, 2019 has seen retailers and manufacturers moving less, according to the Cass Freight Index. Freight rates have dipped year over year for six months straight. Loads on the spot market, in which retailers and manufacturers buy trucking capacity as they need it rather than through a contract, have fallen by a chilling 62.6% in May year over year.
And that means rates have dipped for independent truckers as well as major companies. Rates for van loads sank 20% in May year over year, according to DAT.
The earnings of big and small players alike are getting hit as factory activity continues to decline. The Lexington, Ky., owner-operator Chad Boblett said some truck drivers are seeing a “bloodbath.”
more at source: https://www.msn.com/en-us/money/companies/truckers-sound-the-alarm-as-shipping-companies-hit-the-skids/ar-AAD4tQq?li=BBnb7Kz