In the Association of American Publishers's first report on 2015 results, the organization found that industry sales fell 2.6% in the year compared to 2014. Revenue declined to $15.41 billion from $15.82 billion in 2014. The figures reflect sales reported by 1,205 publishers to AAP’s StatShot program; later this year AAP will release estimates for industry sales that include results from publishers that do not report to AAP. Only two of the seven major segments had an increase in sales in the year. Sales of adult books rose 2.2% in 2015, to $4.9 billion, while sales of religious presses that report to AAP increased 1.2%, to $534.8 million.
Continuing its comeback, Twitter just reported better-than-expected financial results for the first quarter of the year.
Twitter said quarterly revenues reached $787 million, which represented a nearly 20% gain, year-over-year.
On the not-so-bright side, Twitter reported 330 million monthly active users for the quarter, which represented a decline of about 6 million MAUs, year-over-year.
For the period, average monetizable daily active users reached 134 million — up 11% year-over-year.
Stateside, total revenue reached $432 million, which represented an increase of 25%. Total international revenue reached $355 million, which amounted to an increase of 11%. For the quarter, total revenue reached $679 million, an increase of 18%.
By product, video ad formats continued to show strength, notably from Twitter’s Video Website Card and in-stream pre-roll ads.
During the period, Twitter continued to make much-needed product improvements, including the launch of a public prototype app designed to boost healthy conversations. Those improvements emphasized proactive detection of rule violations and physical (or off-platform) safety, including making it easier to report Tweets that include personal information.
“We are taking an even more proactive approach to reducing abuse on Twitter and its effects,” the company stated.
In addition, Twitter continues to deploy new machine-learning models to detect potential policy violations, while more proactively sending flagged tweets to agents for review.
As a result, Twitter says it has been able to take down more abusive content, much faster than before.