U.K. Recycle Week 2022: A Celebration of Recycling

WRAP, a climate action NGO based in the U.K., is organizing Recycle Week from October 17-23 to celebrate consumer recycling of everyday goods across the U.K. The annual event encourages retailers, brand owners, waste management companies, trade associations, governments and the media to come together to achieve a common goal: “to galvanize the public into recycling more of the right things, more often.”

In 2021, the campaign achieved over 29 million digital impressions, with 82% of people commenting that they changed their behavior after seeing Recycle Week 2021 content. For 2022, the campaign’s theme is called ‘Let’s Get Real,’ and its objective is to debunk myths surrounding recycling, challenge perceptions and improve behavior.
more at: https://www.crowncork.com/news/uk-recycle-week-2022-celebration-recycling

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