In an exclusive interview with Benzinga, 1-800-Flowers.com Inc CEO James "Jim" McCann and head of Investor Relations Joe Pititto discussed the company's "birth, buy, build" strategy. The primary objective of this strategy is to increase the company's share of customer wallet. Birth - The birth component is launching new brands supported by the existing infrastructure. A Fruit Bouquets brand serves as one of the newest examples. Buy - The buy component is purchasing existing brands to cross market to customers in other parts of 1-800-Flowers' pipeline. The recent acquisition of Harry & David serves as an example. Build - This component is making current customers increase their share of wallet. Getting Harry & David customers to buy flowers is one example.
“Fiscal 2020 started off well, with good growth in comparable store sales, market share, and our Ultamate Rewards loyalty program through mid-March. However, the rapid escalation of COVID-19 resulted in significant disruption to our operations. For much of the first quarter, Ulta Beauty operated as a digital-only business, and while e-commerce sales exceeded our expectations, it was not enough to fully offset the impact of our store closings,” said Mary Dillon, chief executive officer. “As we have navigated the pandemic, our priority for every decision has been to protect the well-being of our associates and guests, and I am incredibly proud and appreciative of how quickly our teams adjusted to the dynamic environment.”
“With safety continuing to guide our decisions, we have begun to reopen stores, and today more than 800 stores offer curbside pickup and more than 330 stores are open to guests. While it is still early, we have seen stronger-than-expected sales in reopened stores, and we’re seeing great engagement with our salon services, where available,” continued Dillon. “At Ulta Beauty, we have a strong, differentiated operating model, a brand that is known and loved, and passionate and optimistic associates, and I am confident we will emerge from this crisis well positioned to accelerate our market share gains and extend our competitive advantages.”
For the First Quarter of Fiscal 2020:
*Net sales decreased 32.7% to $1,173.2 million compared to $1,743.0 million in the first quarter of fiscal 2019 due to the impact of COVID-19.
*Comparable sales (sales for stores open at least 14 months, including stores temporarily closed due to COVID-19, and e-commerce sales) decreased 35.3% compared to an increase of 7.0% in the first quarter of fiscal 2019. The 35.3% comparable sales decrease was driven by a decline of 38.6% in transactions which was partially offset by a 3.3% increase in average ticket.
*Gross profit decreased to $303.6 million compared to $644.8 million in the first quarter of fiscal 2019. As a percentage of net sales, gross profit decreased to 25.9% compared to 37.0% in the first quarter of fiscal 2019, primarily due to deleverage of fixed store costs, pressure from channel mix shifts, and deleverage of salon expenses due to lower sales. These pressures were partially offset by lower promotional activity.
*Operating loss was $101.5 million, or 8.7% of net sales, compared to operating income of $237.5 million, or 13.6% of net sales, in the first quarter of fiscal 2019.
*Net loss was $78.5 million compared to net income of $192.2 million in the first quarter of fiscal 2019.
details at: http://ir.ultabeauty.com/news-releases/news-release-details/2020/Ulta-Beauty-Announces-First-Quarter-Fiscal-2020-Results/default.aspx