In this incredibly convenient and efficient digital age, why are we still hung up on print? You might not believe that this is the case, but it’s true. Research shows that: •46% of U.S. Internet users said they only read printed books  •56% of all consumers trust print marketing more than any other advertising method  •The average reader of a branded magazine will spend up to 20 to 25 minutes with it, rather than the two minutes you hope for online  So I ask again, why can’t we let print go? Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel. Every relationship we have, we are in because of some emotional connection. When done well, your print media can evoke almost every emotion, which in turn increases your advertising effectiveness. click Read More below for more of the story
UPS announced Corporate Responsibility (CR) Magazine has named the company to its “100 Best Corporate Citizens” annual listing for the tenth straight year. The distinction celebrates the standout environmental, social and governance (ESG) performance of Russell 1000 companies across the United States. It examines seven categories: climate change, environment, governance, employee relations, human rights, finance, and stakeholders and society.
“It’s good to see our ongoing sustainability efforts to continue to be a good neighbor and to mitigate our environmental footprint are being recognized as evidenced by UPS moving up 27 spots on this listing year over year,” said Crystal Lassiter, senior director of global sustainability for UPS. “We’re proud to be honored by CR Magazine among so many other esteemed social responsibility leaders.”
CR Magazine specifically recognized UPS’s sustainability efforts, ranking the company 9 in the environment category and 16 in the stakeholders/society category, which together comprise more than one-third of the scoring criteria. CR Magazine partners with ISS-ESG to compile its annual “100 Best Corporate Citizens” list, evaluating publicly available information from eligible companies across 134 ESG performance measure and disclosure data criteria.
UPS has been honored with several other prominent environmental and social distinctions over the last year, including:
◦Received the Carbon Disclosure Project’s CDP “A” List award
◦Chosen as one of America’s Top 100 Most Sustainable Companies by Barron’s
◦Named to Dow Jones Sustainability North America Index for 14th year in a row & the Dow Jones Sustainability World Index (DJSI World) for sixth consecutive year
◦Recognized on Forbes and JUST Capital’s annual “JUST 100” list for social responsibility for the third consecutive year
◦Selected for the Civic 50, an initiative of Points of Light, for the fifth time
Read the full article from CR Magazine. To learn more about UPS’s sustainability initiatives, please visit www.ups.com/sustainability.