The Magnolia Journal Reaches More Than 5.5 Million With Median Household Income Of More Than $110,000
The Magnolia Journal, an extension of Joanna and Chip Gaines's Magnolia brand and published by Meredith Corporation, has a total audience of 5,585,000 and an adult median household income of $110, 867, ranking 13th of all titles measured, according to the fall 2018 study from market research firm GfK MRI. The study also revealed that The Magnolia Journal's audience commands a predominantly female audience of 4,780,000. These results mark the first time the quarterly publication with a rate base of 1.2 million has been measured by MRI's biannual study. "The strength of these numbers is a testament to the power and vitality of this brand," says President of Meredith Magazines Doug Olson. "Joanna and Chip have clearly struck a chord with a highly desired audience." Having been launched in the fall of 2016 as a newsstand-only title with an initial run of 600,000 copies, The Magnolia Journal now has a cover price of $7.99. Click read more below for additional detail.