Verso Introduces Influence® Coated Paper Promotion

Verso Corporation (NYSE: VRS), a leading North American producer of coated papers, today introduced a new promotion for its market-leading No. 3 coated paper, Influence®, titled 30 Years of Influence. Made for Life.

“Over the past 30 years, the Influence® brand has gained a solid reputation with printers because of its consistent quality and unparalleled pressroom performance, printability and runnability,” said Verso President Mike Weinhold. “This reputation is largely due to the dedicated and proud Verso workforce that takes personal ownership in making and delivering a high quality product to our customers.”

Influence® is designed to perform on web offset or rotogravure printing presses, is available in a variety of basis weights and finishes, and offered with chain-of-custody certification and recycled content. It is ideally suited for printing applications including publication covers, catalogs, magazines, brochures, direct mail and custom publishing that is targeted to a particular audience or type of consumer.

“Influence® is made in America’s northern heartland at our Quinnesec and Escanaba mills in the Upper Peninsula of Michigan, and our Wisconsin Rapids Mill,” said Verso Brand Manager Tim Nordin. “These central locations put us close to major Midwest printing hubs such as Chicago, Minneapolis and Detroit, allowing us to service printers with better lead times, greater availability and faster deliveries.”

Nordin adds, “Influence® is recognized for its optical properties and excellent surface gloss and smoothness, resulting in truer, more vibrant image reproduction and contrast. In addition, it heightens the sensory experience of print, giving it the touch, feel and eye-grabbing appeal you simply can’t get with electronic media. Studies continue to show that print on paper is a highly effective way to reach people and is still a critical part of the marketing media mix. And we can all feel good about using paper because it’s made from trees grown in responsibly managed forests, one of earth’s most renewable resources.”

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