Verso introduces a promotion with tips for creating a successful election direct mail campaign featuring Verso's entire offering of 7 pt. and 9 pt. products that meet the United States Postal Service minimum requirements for direct mail. The promotion is titled A Guide to Paper Selection: Election Direct Mail: Verso Tips for Winning Political Campaigns. "This promotion provides practical advice for selecting the right paper, design elements, color scheme, printing process and target data when producing election direct mail and offers useful checklists and resources for creating winning political campaigns at the local, state or national level," said Verso Senior Vice President of Sales, Marketing and Product Development Mike Weinhold. "Direct mail is a smart and effective way to reach voters."
Verso Corporation (NYSE: VRS) continues to celebrate the power of print in its latest promotion titled Sterling® Premium. ELEVATE YOUR IMPACT. Sterling® Premium is Verso’s premium coated sheetfed printing paper.
“Verso’s Sterling® Premium challenges the paper quality/cost paradigm and delivers a first – premium coated paper at a budget-friendly price,” said Verso President of Graphic and Specialty Papers, Mike Weinhold. “We’ve raised the bar on the status quo, delivering a more affordable premium coated paper that has a pleasing white shade and 96 brightness that brand owners desire and appreciate.”
ELEVATE YOUR IMPACT. This new printed brochure, the third in a series, showcases the 96 bright, white shade and exceptional premium surface and print quality of 130 lb. Sterling® Premium Silk Cover and 120 lb. Sterling® Premium Digital™ for HP Indigo Silk Cover through detailed imagery and the use of various techniques to enhance the subject matter. Only print can offer special techniques such as embossing, foil stamping and die cutting that grab attention, create memories, build brands and drive sales.
“Sterling® Premium’s optics combined with premium surface quality, print performance, product breadth, sustainability and Verso service continue to elevate the definition of a premium coated sheet,” said Verso Brand Marketing Manager Ryan Graham. “This promotion both demonstrates and celebrates the possibilities of print with special techniques and premium optics, and the No. 2 pricing of Sterling® Premium broadens the opportunity for brand owners to elevate their message. Think of it as gold for the price of silver.”
Made in the U.S.A., Sterling® Premium has the widest and deepest offering of any premium grade, with a full line of sizes and finishes including gloss, silk and matte, with weights to meet a broad spectrum of requirements. Sterling® Premium offers true premium selection, with the industry’s broadest range of basis weights—70 lb. text through 130 lb. cover, including 7 pt. and 9 pt. caliper guaranteed products for direct mail. The product line also includes two matching digital companion products, Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo, guaranteed on all digital offset, toner and HP Indigo print equipment. Sterling® Premium is manufactured with 10% post-consumer waste (PCW) recycled fiber, complies with Lacey Act requirements and is chain-of-custody tri-certified to the Forest Stewardship Council® (FSC®) BV-COC-953662, Programme for the Endorsement of Forest Certification™ (PEFC™) BV-PEFCCOC-US09000012, and Sustainable Forestry Initiative® (SFI®), BV-SFICOC-US09000011 standards.
To learn more about Sterling® Premium, please visit versoco.com.