Arctic Paper Joins World Book and Copyright Day, April 23, 2015, To Celebrate The Importance of Reading
This is an annual initiative taken by the German Reading Association in order to promote reading among young people. This year’s book is printed on an Arctic Paper quality and the company is also one of the sponsors. The importance of reading skills and good reading habits cannot be stressed too highly. Regardless of the growth of digital media with its focus on film and moving images, the book and the narrated story are still holding their ground – and for good reasons. Reading skills form the basis of all learning and further understanding in your life. It is thus the single most important factor that determines whether a child will find the school years an exciting and wonderful experience, or an exhausting and turbulent chore.