Adobe released its online shopping predictions for the upcoming holiday season. Based on Adobe Analytics, Adobe expects that online sales will be $107.4 billion, an increase of 13.8 percent, while in-store retail is expected to grow ten percent.* Cyber Monday is expected to become the largest online shopping day in history, generating $6.6 billion in sales, 16.5 percent growth compared to last year. Sales on Thanksgiving Day are expected to increase 15 percent YoY to $2.8 billion. One out of every six dollars this holiday season will be spent between Thanksgiving and Cyber Monday, leading to $19.7 billion in sales. The most anticipated gifts include Hasbro NERF guns, Nintendo Switch, Apple Air Pods and Sony PlayStation® VR. While large retailers (more than $100 million in annual revenue) will see higher order values and desktop conversion rates than smaller retailers (less than $10 million in annual revenue), the latter are expected to have the mobile advantage with a higher average conversion rate of 1.9 percent by attracting more shoppers with an intent to buy. Adobe Analytics data also forecasts that shoppers will gravitate towards purchasing more lower-priced items online as opposed to big ticket items. While toys and apparel saw a 39 percent and 20 percent unit growth respectively last holiday season, jewelry sales came in low, with a three percent decline in unit growth. These trends are expected to continue this season. Click Read More below for additional information.
In this incredibly convenient and efficient digital age, why are we still hung up on print? You might not believe that this is the case, but it’s true. Research shows that:
•46% of U.S. Internet users said they only read printed books  •56% of all consumers trust print marketing more than any other advertising method  •The average reader of a branded magazine will spend up to 20 to 25 minutes with it, rather than the two minutes you hope for online 
So I ask again, why can’t we let print go? Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel. Every relationship we have, we are in because of some emotional connection. When done well, your print media can evoke almost every emotion, which in turn increases your advertising effectiveness.
Print: The Sensory Experience
As print is tangible, it stimulates our senses. Having the weight of print in your hand already establishes a connection, which in turn transfers this credibility to the content. Now it’s up to the print itself to build the relationship, by triggering our senses. The sensory experience begins with the feeling of the paper, followed by the smell of the ink or added scent, the sound of the pages as you turn them, even the colours and images that are used can make you feel a certain way. Have you ever stroked a brochure cover that has a velvet finish? Or inhaled a new book smell? Then you know exactly what I mean!
It has been shown that “when brands appeal to more than three senses, advertising effectiveness will increase with 70%” . This makes total sense when you think about it. If a brochure has quality paper, you might note this favourable quality and move on. However, if that brochure also has a soft touch laminate cover, design that pops, includes smells for you to engage with, and has useful content that is relevant to you, you are more likely to revel in the sensory experience and become a loyal customer! Print should be about taking people on a journey, not just educating them.
read more at: http://inkondapaper.com/2017/02/everyone-falling-love-with-print/?utm_source=Kallima+Paper&utm_campaign=ad209d05a2-&utm_medium=email&utm_term=0_6bd731b9c7-ad209d05a2-398866177