Consumers are willing to share information with brands they trust despite continuing doubts about online privacy, according to a study by FigLeaf. But there are limits, depending on such factors as gender and age. Of the consumers polled, 68% do not believe that online privacy is possible. In addition, 52% are skeptical about commitments made by firms such as Facebook and Google to add stronger protections. Twenty-eight percent of women and 29% of men think they know every company and website that is holding data on them. However, 48% of women are reluctant to share their location data or have it tracked, versus 37% of men. In addition, 68% of women are likely to share less online due to privacy worries, compared to 54% of males.
Nearly a decade after the first subscription box services hit the doorsteps of consumers, retailers are still working to get their heads around the significance of the industry’s rapid growth. It seems there is very little we cannot have delivered to our doors in a surprise-like box, as the industry has ballooned well beyond clothing and razors to delivering everything from dog treats to toys, plants, and even crystals, directly to consumers.
According to a recent Fast Company article, there were 3,500 subscription box services as of October of last year, an increase of 40% from the year before.
While subscription boxes are still a small slice of the overall retail industry, a growing number of consumers are planning to test drive a few. First Insight’s recent survey on subscription boxes, which was featured in USA Today, showed that 25% of respondents (both men and women combined) are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months.
And it’s not just the hipsters getting on board. While millennials unsurprisingly lead the way (31% currently subscribed and another 38% planning to in the next six months), even baby boomers are signing up. Although only 8% of baby boomers currently subscribe, 22% plan to do so in the next six months.
Traditional retailers are not turning a blind eye to the subscription box phenomenon, as Target (TGT) and Walmart (WMT) have started “Beauty Box” subscription box services. Amazon (AMZN), no stranger to direct-to-consumer models, has no less than 18 subscription boxes available.
more at source: https://www.forbes.com/sites/gregpetro/2019/04/12/why-subscription-boxes-are-here-to-stay/#6b7acdfa7037