Bob Hoffman is a man worth listening to. Especially when he’s talking about advertising. Bob is an adland icon. The founder of the Hoffman/Lewis agency in California, he has created campaigns for McDonald’s, Shell, PepsiCo, Bank of America, you name it... The century-old Greater San Francisco Ad Club made him their “Ad Person of the Year” in 2012. And now Bob Hoffman is the man exposing the vast fraud of digital advertising. He has spoken out about a world where a single “bot” computer programme can generate a billion fraudulent ad impressions a day, without that ad ever having been viewed by human eyeballs. This great swindle is on track to become the second largest source of criminal activity in the world by 2025, second only to drug trafficking, Hoffman suggested recently. Click Read More below for additional information.
After about two months of deliberation, the Supreme Court ruled on one of the most closely watched cases in our industry. Internet retailers like Wayfair, Amazon.com, Overstock.com, and countless others can be required to collect sales taxes in states despite having no physical presence.
Online retailers previously benefited from not having to shoulder the burden of tax collection for individual states, and the savings trickled down to consumers who saw lower prices on the goods and services they purchased online.
This will likely not be the case for much longer. The recent court decision could mean billions of dollars in additional taxes for retailers, including those that sell digital goods as well.
Why You Should Care
Prior to the ruling, e-commerce businesses voluntarily collected and remitted sales taxes on a state-by-state basis. Moving forward, e-commerce businesses that sell goods are expected to take on the responsibility of collecting and remitting state taxes for each state that requires one, whether the business has a physical presence in the individual state or not. As of now, there’s no immediate collection enforcement in place, but that doesn’t mean your business should wait to prepare for the coming changes.
For those of you selling digital goods and services online, you’ll most likely be required to adhere to the current ruling and follow the evolution of the regulation as the courts continue to decide on the definition of digital goods and services, and how to apply taxes on them. The responsibility of collecting and remitting state sales taxes will continue to be increasingly complex and challenging, especially for larger states.
To illustrate that, New York and California, which have very complex statutes on the books, will have to make significant changes to their laws. For example, there’s the requirement that sellers remit taxes to all localities, as well as the state. These requirements don’t meet the Wayfair ruling standard, and retailers may have to take the issue to court.
more at source: https://www.mytotalretail.com/article/why-you-should-care-about-the-wayfair-tax-ruling-and-how-to-ensure-compliance/