What started as a shared vision two years ago emerged as a triumphant reality last week, as approximately 30,000 visitors flooded the halls of Dallas’s Kay Bailey Hutchison Convention Center for the debut edition of PRINTING United. That shared vision, between the Specialty Graphic Imaging Association (SGIA) and NAPCO Media, was to create a platform in which the entire industry could come together at a singular event encompassing all things print. The result of this years-long collaboration is PRINTING United, the evolution of the former SGIA Expo, which expanded the scope of show participants to include commercial, in-plant, and packaging printers, in addition to the wide-format and garment printing equipment that SGIA Expo attendees are used to seeing. “There has always been an energy at the show, but it has been amplified this year,” Ford Bowers, president and CEO of SGIA, said. “It shows just how vital this industry is.”
Wilen Group, a full-service direct marketing agency, continues to expand in providing direct mail solutions across the United States with elite standards in creativity, collaboration, innovation and now a west coast operation. Now having coast-to-coast manufacturing facilities in Deerfield Beach, Fla. and Las Vegas, and a creative agency in New York, Wilen has committed to the utmost speed-to-market, making the company one of the top direct mail and digital printing agencies for large volume mailers in the country.
“Our investment in opening a West Coast facility was imperative in order to maintain our position as the leader in direct mail from coast-to-coast and ensuring direct mail maintains its place as the number one acquisition channel for our clients,” said Wilen President, Darrin Wilen. “Through our New York, Florida and Las Vegas locations all working as one collaborative team, we are committed to giving our clients a competitive edge in the mailbox and on any screen.”
Since 1971, Wilen has remained a lead provider in direct mail solutions across the nation. Since then, the former publishing company has evolved into a full-service agency and direct mail marketing firm servicing enterprise clients with a national footprint. Wilen touts three locations across the country, New York, Florida, and Las Vegas. Within the last 20 years, the company’s investment in innovation and the latest technology combined with its commitment to speed to market campaigns, establishes Wilen at the forefront of the direct mail industry.
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